The show Saturday Night Live seems to at least have partially played a role in bringing prejudice and shaming to the placement of the tattoo. A 2011 study of media stereotypes criticized media portrayals of lower-back tattoos, arguing that they are unfairly cast as a symbol of promiscuity. Lower-back tattoos are also perceived as an indication of promiscuity by some, possibly owing to media portrayals of women with tattoos. Women's lower backs are often viewed by people as an erotic body part, leading to the association of lower-back tattoos with sexuality. Although some males have lower-back tattoos, including some celebrities, they are generally not acquired by men. Also, the lower back is often concealed, providing women the choice of when to reveal their tattoo. Another appeal of tattooing the lower back is that there is little fat there, lessening the chance that images will become misshapen over time. The popularity of low-rise jeans and crop tops may have also spurred the increase in lower-back tattoos. Lower-back tattoos were popularized in the early 2000s, in part owing to the influence of female celebrities, including Britney Spears, Aaliyah, Christina Ricci and Pamela Anderson. Prior to the late 20th century, women with tattoos were heavily stigmatized, and were rarely found in middle-class society. Although historically in the western world men are more often tattooed than women, in the early 1990s the practice gained popularity among women.
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